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Demand Gen Manager, Remote -USA

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POSITION

Demand Gen Manager

LOCATION

Remote -USA

 

Position Overview

The Demand Gen Manger will develop and execute measurable, integrated demand programs in
alignment with the company’s growth objectives. Reporting to the SVP of Marketing, they are
responsible for bringing modern, effective, marketing approaches to a high velocity marketing
organization.

What You’ll Be Doing:

  • Own the demand creation and demand generation strategy, execution and management including online and offline channels, such as email, direct mail, webinars, paid media, and other direct marketing activities.
  • Align 100% with the sales and business development teams to successfully deliver on lead / pipeline goals and coordinate demand gen efforts with quarterly sales forecasting
  • Own all aspects of the underlying technology and analytics, including marketing automation system, webinar technology, web visitor tracking, contact database, etc.
  • Utilize MarTech stack to enhance lead data for improved CRM hygiene and increased MQL quality
  • Gain a deep understanding of the target audience and core messages needed to produce effective demand generation campaigns
  • Measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue, and sales cycle length
  • Plan and manage product launches and online events (webinars)
  • Embrace trends and technology to create an impactful digital presence with innovative content and marketing campaigns for the website, social media, collaborations, and partners
  • Monitor market trends and competition to devise the right strategies and tactics to stay current

Qualifications:

  • Proficiency HubSpot Marketing Automation, Salesforce CRM, Google Analytics
  • Experience with global campaign setup, execution, tracking, and analysis using a variety of external and internal reporting tools, including management of country and region-specific strategies
  • Ability to quickly learn tools in tech stack: Elementor Pro, WordPress, Canva, Sprout Social, SEMRush, Vimeo, Wistia, YouTube
  • Understanding of workforce management industry
  • Experience in demand gen for Saas products
  • Excellent communication skills, both oral and written
  • Self-starter who works independently and in a remote team environment
  • Thorough, detail oriented, organized, with excellent time management skills
  • Strong organization skills and ability to manage multiple high priority projects simultaneously and successfully meet deadlines

Benefits:

Comprehensive benefits built to help you feel appreciated, supported and energized.

  • Flexibility
  • Parental Leave
  • Tuition Assistance
  • Wellness Programs
  • Team Discounts
  • All-inclusive Healthcare
  • Events & Outings
  • Paid time off

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