A global leading hotel chain with 31 brands, 8,194 hotels, and over 1.5 million rooms in 138 countries. Talent Acquisition manages the overall talent program across full-time employees, contract workers, project-based workers, and freelancers.
The implementation started with $20M in contingent spend and rolled out to include IT (approximately $100M), with the eventual rollout to include 3500 hotels globally ($2-300M).
The customer’s key challenges were corporate/professional hiring and hotel staffing, both with unique opportunities. Here were their top priorities:
A holistic, scalable approach to talent management was needed across their portfolio of roles and geographies as this customer was using a non-technical, unautomated way to manage hiring and talent pools.
The initial engagement was focused on their above-market segment (corporate and IT). After rapid program success, WorkLLama expanded into additional market segments (on-property) using our on-demand function to build talent marketplaces on a region-by-region basis. The ability to fully white label the WorkLLama platform, as well as the ability to scale as the program expanded, were key expansion drivers.
The creation of an SEO-optimized career site, targeted candidate attraction campaigns specifically focused on routinely hired skills, and the creation of a talent community of nurtured/pre-vetted candidates was used to bring in Corporate/Professional talent. Through WorkLLama’s platform, they were able to engage and redeploy known talent while expanding talent communities via referrals and marketing campaigns, improving time to fill.
Talent focus was primarily on housekeeping, catering, and events staff (shift-based work). The creation of talent communities segmented for designated metro regions by skill set, shift availability, and hotel category (cross tabulated to ensure appropriate levels of training and availability) was paramount. WorkLLama’s shift management platform was used to ensure proper shift scheduling and get visibility to open and underfilled shifts.
With this visibility, omnichannel communications could be sent to prevetted candidates (text messages and notifications to staff of matching shifts), with the ability for staff to set availability and pick up extra shifts at any hotel location in the region. WorkLLama’s platform helped monitor candidate skills to ensure proper shift coverage, proactively recruit top talent, and define and manage communication workflows specific to the characteristics of each talent community.
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